Episode 09: How do influencers make money on social media? A guide to making money and growing your audience
"How do influencers even make money?" "I want to be an influencer, where do I begin!?" "It seems impossible to grow my social media following–help!" You asked, we answered. On this week's episode, Alaina is answering all your questions about the world of social media and becoming an influencer. From specific revenue sources to everything you need to get started, join us for a detailed deep dive. Whether you're interested in growing your following, looking to turn social media into a career, or just want to know what's going on behind-the-scenes of your favorite influencers and brands, this episode spills all the tea.
SHOW NOTES:
This episode of The Everygirl Podcast covers the ins and outs of influencing, from finding your niche and growing your following to turning social media into a stream of income. Alaina kicks off the episode by giving a brief overview of her background with the social media and online influencing space, before Josie jumps in to ask listener questions for this Q&A-style how-to episode. The first question asks how to figure out what to post on social media, to which Alaina responds with all of her best tips for finding your specific niche in an ever-changing internet world. She discusses the importance of authenticity when starting and growing an account, which segues quickly into the next question about gaining a following. Alaina presents several strategies for building your social media platform, from making shareable content to connecting with other influencers in your niche. Josie and Alaina even chat about work-life balance as an influencer, and Alaina explains why influencing is definitely “real” work. The second half of the episode pivots to making money as an influencer; Alaina discusses the various streams of income that influencers can have, as well as the best way to get started with brand partnerships. She covers the kinds of sponsored content that actually provide value to audiences, plus the criteria to consider when partnering with a brand. The episode closes with a conversation on balancing your real life with your social media presence.
Must-Listen Moments:
[6:17] Deciding what you want to influence about
[16:15] How to prepare to launch your social media account or blog
[35:00] The importance of recognizing influencing as real, hard work
[46:31] Ways you can make money as an influencer
[1:14:45] Balancing real life with social media influencing
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