Episode 11: LAKE Pajamas co-founders Cassandra Cannon and Anne Read Lattimore on starting a clothing line, balancing busy days, and their super-soft pajamas
If you’ve ever wondered what it’s really like to start a clothing brand, this is the episode for you! This week, Alaina is interviewing Anne Read Lattimore and Cassandra Cannon, the co-founders of the popular pajama brand LAKE Pajamas. When LAKE first launched in 2014, the first sets of their soft Pima cotton pajamas sold out immediately, all thanks to the hard work of Anne Read and Cassandra. These co-founders deliver all the details of social media marketing for a fashion brand, getting the right vendor, and building a successful business. Plus, they share their best tips for preventing burnout when it comes to kickstarting a business.
Check out LAKE Pajamas here.
SHOW NOTES:
On this episode of The Everygirl Podcast, Alaina sits down with the co-founders of LAKE Pajamas, Anne Read Lattimore and Cassandra Cannon. The episode kicks off with Alaina asking the two co-founders how they managed to start their clothing line while simultaneously transitioning out of different careers. Cassandra and Anne Read share all of the details about their inspiration behind LAKE, how they designed their first set of pajamas, and the work that went into finding a vendor for the super-soft Pima cotton that has become a signature fabric for their brand. Alaina asks the cofounders about the super-successful launch of LAKE in 2014, as well as some of the social media marketing strategies that helped make their first set of pajamas sell out almost immediately. The conversation then pivots to how Anne Read and Cassandra have built their company; the two co-founders discuss their hiring practices and reveal what they look for in each of their employees. Alaina asks how the two have managed to maintain a healthy work/life balance while juggling motherhood and entrepreneurship, and Cassandra and Anne Read discuss some of the challenges they faced when they were first starting out. The episode closes with a little preview of what’s coming next for LAKE Pajamas, plus Cassandra and Anne Read reveal their personal favorite pieces from their brand.
Must-Listen Moments:
[4:45] Taking the leap of faith to entrepreneurship
[15:41] How Cassandra and Anne Read settled on selling pajamas
[22:27] How the LAKE co-founders go about hiring new employees
[25:30] Balancing priorities in work and in life
[34:13] What it’s like working together as co-founders
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